Privacy Policy
Last updated: 4 June 2026
About this policy
Déjà Vu Wine Company Pty Ltd (“Déjà Vu”, “we”, “us” or “our”) respects your privacy. This policy explains what personal information we collect when you visit our website dejavuwines.com.au or get in touch with us, how we use it, who we share it with, and the rights you have over it.
We’re bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles, and we also comply with the Spam Act 2003 (Cth) and the Do Not Call Register Act 2006 (Cth) where they apply to us. If anything in this policy isn’t clear, contact us using the details at the end.
By using our website or providing your information to us, you agree to your information being handled as set out in this policy.
What we collect
We collect only the personal information we need to run our business as a wine and spirits wholesaler. What we collect depends on how you interact with us.
When you fill in our contact form
If you contact us through the form on our website, we ask for your name, email address, phone number (optional) and your message. We use this information to respond to your enquiry.
When you apply for a trade account
If you apply for a trade account through our website, we collect the business and contact details required to set up your account and assess your application. This typically includes your name, position, business name, ABN, trading address, delivery address, contact details and liquor licence information. Where you apply on behalf of a business, we proceed on the basis that you are authorised to provide that information.
When you sign up to our newsletter or trade updates
If you’ve opted in to receive newsletters, trade updates or event invitations from us, we hold your name and email address for that purpose. You can unsubscribe at any time using the link in any email we send, or by contacting us directly.
When you browse our website
Our website uses cookies and tracking tools to understand how visitors use the site and to support our marketing. We currently use two:
- Google Analytics (loaded through Google Tag Manager) collects anonymous information such as the pages you visit, how long you spend on them, the type of device and browser you’re using, and your general location (city or region, not your exact address). This helps us improve the site.
- Social media advertising tools, including those from platforms such as Facebook and Instagram. These tools track which pages you visit so we can show you relevant Déjà Vu advertising on those platforms and measure how well our advertising is performing. Information about your activity on our site is passed to the relevant platform, which may combine it with information it already holds about you.
More detail on both tools is in the cookies and advertising sections below.
When you contact us by phone or email
If you call, email or otherwise contact us directly, we retain the information you provide during that contact so we can respond to you and keep a record of the exchange.
If you choose not to provide information we reasonably need (for example, on a trade application), we may not be able to process your request.
How we use your information
We use personal information only for the purposes it was collected for, or for related purposes you would reasonably expect. We use it to:
- Respond to enquiries and provide information you’ve asked for.
- Process and manage trade account applications.
- Supply our products to trade customers and handle the associated administration.
- Send newsletters, trade updates and event invitations to people who have asked to receive them.
- Run and improve our website, including understanding how it’s used.
- Show relevant advertising for our products and brands on Facebook and Instagram, and measure how well that advertising performs.
- Comply with our legal obligations, including those that apply to us as a holder of a liquor licence.
We don’t sell your personal information to anyone. We don’t input personal information into public generative AI tools, and we don’t use it for automated decision-making.
Who we share it with
We share personal information only with parties who help us run our business, and only as far as they need it to do their job. These include:
- Our website hosting provider and IT support, who store and maintain the site on our behalf.
- Email and newsletter platforms we use to send communications you’ve subscribed to.
- Google, through Google Analytics and Google Tag Manager, for website analytics.
- Social media advertising platforms, including Facebook and Instagram, for advertising and remarketing purposes. Information about your activity on our site is passed to these platforms and is subject to their own privacy policies.
- Freight, logistics and warehousing providers who deliver our products.
- Professional advisers (such as accountants and lawyers) where their work requires it.
- Government bodies and regulators where we’re required to disclose information by law, for example to comply with liquor licensing or taxation requirements.
If our business is ever sold or restructured, personal information may pass to the new owners. If that happens we’ll take reasonable steps to ensure the information continues to be handled in line with this policy.
Where your information is stored
We store most of our information on systems hosted in Australia. Some of the tools we use are operated by overseas companies and may transfer or store data outside Australia, including in the United States, Ireland and other countries. The main examples are our analytics provider and the social media advertising platforms we use. These providers are bound by their own privacy frameworks, but by using our website you accept that some of this information will be handled outside Australia.
How we protect your information
We take reasonable steps to keep personal information secure. Our website uses SSL encryption to protect information sent between your browser and our site. We limit access to personal information within our team, use reputable third-party providers, and keep our systems up to date. No system connected to the internet can be guaranteed completely secure, but we take our obligations seriously and treat them accordingly.
We hold personal information for as long as we need it for the purpose it was collected, or as long as we’re required to by law (for example, trade and tax records, which we typically keep for seven years). When we no longer need it, we take reasonable steps to delete or de-identify it.
Cookies and tracking
Our website uses cookies, which are small text files stored on your device when you visit a site. Cookies help websites function and let owners understand how their site is being used.
The cookies and tracking tools on our site fall into three categories:
- Functional cookies that help the website work properly, for example by remembering preferences you set during a visit.
- Analytics cookies set by Google Analytics (loaded through Google Tag Manager). These help us understand which pages people visit and how the site is performing. The information collected is aggregated and doesn’t personally identify you to us.
- Advertising cookies set by social media advertising platforms (currently Facebook and Instagram). These send information about your activity on our site to the relevant platform so we can show you relevant Déjà Vu advertising when you’re on those platforms, and so we can measure how well that advertising performs.
You can control or delete cookies through your browser settings at any time. You can also:
- Opt out of Google Analytics specifically by installing the Google Analytics Opt-out Browser Add-on, available from Google’s website.
- Control how social media platforms use your information for advertising through your account settings on each platform. For Facebook and Instagram, see Settings > Ads. You can also opt out of personalised advertising from participating companies at com.au.
When you first visit our site, a notice at the bottom of the screen advises you that cookies and tracking are in use and links to this policy.
Advertising and remarketing
We advertise our products and brands on social media platforms, currently Facebook and Instagram. To do this, our website passes information to these platforms about the pages you’ve visited. The platforms use this to:
- Show you Déjà Vu advertising on Facebook and Instagram if you’ve recently visited our site (this is called remarketing).
- Help us build audiences of people whose interests are similar to those of our existing site visitors (sometimes called lookalike audiences).
- Measure how many people saw or clicked our ads and what they did afterwards.
You can stop receiving remarketing ads from us by adjusting your ad preferences in your Facebook or Instagram account, or by opting out of personalised advertising at youradchoices.com.au. This won’t remove all advertising from Facebook or Instagram, only the personalised content based on your browsing of our site.
Each social media platform handles the information it receives in accordance with its own privacy policy, available on its website.
Links to other sites
Our website links to producer websites, social media pages and other third-party sites. Once you leave our site, this policy no longer applies. Those sites have their own privacy practices and we’re not responsible for how they handle your information. We recommend reviewing their privacy policies before sharing any personal information.
Marketing emails
If you’ve opted in, we may send you newsletters, trade updates or event invitations by email. You can unsubscribe at any time by:
- Clicking the unsubscribe link at the bottom of any email we send you.
- Replying to any of our emails and asking to be removed.
- Emailing or calling us using the contact details at the end of this policy.
We action unsubscribe requests promptly. We don’t sell your email address or share it with other organisations for their marketing.
Accessing, correcting or complaining about your information
You have the right to ask what personal information we hold about you, request that we correct it if it’s wrong, and make a complaint if you believe we’ve mishandled it. To do any of these, contact us using the details below.
There’s no fee for making a request. We’ll respond within 30 days. Most matters can be resolved with us directly. If you’re not satisfied with our response, you can also contact the Office of the Australian Information Commissioner:
- Phone: 1300 363 992
- Website: oaic.gov.au
Children
Our website and products are intended for adults of legal drinking age. We don’t knowingly collect personal information from anyone under 18. If you believe we’ve collected information from a minor, please contact us and we’ll delete it.
Changes to this policy
We may update this policy from time to time as our business or the law changes. When we do, we’ll update the date at the top of the page. We recommend reviewing the policy periodically to stay informed about how we handle your information.
How to contact us
For any questions about this policy or how we handle your personal information, please contact us:
Déjà Vu Wine Company Pty Ltd
Email: sales@dejavuwines.com.au
Phone: 1300 655 732
Website: dejavuwines.com.au
Liquor licence: LIQP770018507